Driving the Tiger: The Spirit of Irish Enterprise
| By: | John J. Travers |
| Publisher: | Gill |
| Published: | September 2001 |
| Pages: | 192 |
| Categories: | Business |
| Language: | English |
| Available as: | Paperback |
| On sale at: |
The economy of Ireland has out-performed every other economy in Europe. Many factors have contributed to this success but none more than the extraordinary spirit of enterprise that has been unleashed among a new generation of Irish men and women. This title features conversations from fifteen of these fresh entrepreneurs. Within the past decade the economy of Ireland has out-performed every other economy in Europe. Many factors have contributed to this success but none more than the extraordinary spirit of enterprise that has been unleashed among a new generation of Irish men and women. John Travers has spoken at length to fifteen of these new entrepreneurs. The conversations have revealed unique insights into their background, motivation, practices and personal passions. There are many surprises; some astonishing stories of risk taking and a universal commitment to ardently-held values. Their business activity is as varied as imaginable: from telecoms to sandwich bars; from deep-sea fishing to bodyart; from managing Boyzone and Westlife to developing a regional airline; and, with cutting edge technology and internet development side by side with Riverdance and motor racing.