Home ⋅ Published Books ⋅ TAYLORMAKING: A New Era of Modern Branding and Customer Connection

TAYLORMAKING: A New Era of Modern Branding and Customer Connection
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Publisher: Ken Hughes
Published: September 2025
Pages: 286
Categories: Business, Non-Fiction
Language: English
Available as: Paperback
On sale at:
ISBN-13: 9781068179709

This book sets out to explore why Taylor Swift has managed to rise above a sea of talented competitors to become a true cultural icon. There are plenty of famous singers and entertainers who’ve had similar exposure, opportunities, Grammy wins, and career trajectories. They operate in the same industry, with access to the same producers, marketing muscle, and industry advisors. And let’s be clear — they’re all talented.

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